Innovative thinking and groundbreaking technology
“The Dutch are very innovative in their thinking and groundbreaking in their technology,” he observed. “Artificial intelligence is at the core of our product and we believe the engineering prowess of the Netherlands is something we may be able to leverage in the future,” Goldoor continued. In addition to the high educational attainment and multilingual skills of the Dutch people, the Phenom executive also pointed to their “emotional intelligence.” He said: “Most of our employees in the Netherlands are customer-facing in sales and they treat people the way they want to be treated in a neighborly and kind way.”
When asked about other locations considered by the teech company, Goldoor replied: “We were debating between London and the Netherlands and let’s just say that Brexit didn’t help the UK cause.” He noted that they zeroed in on Rotterdam rather than Amsterdam where many tech companies are flocking because Rotterdam falls in line with the company’s ethos of “not normal.”
“Most American companies automatically look to Amsterdam, but Rotterdam is a very cool city, close to everything but with less expensive and more accessible office space,” he remarked. “It also gives us a competitive advantage in terms of recruiting talent because we don’t have to compete against big names like Uber and Booking.com that have set up shop on Amsterdam, yet we can still draw talent from Amsterdam if necessary.”
Making connections for a seamless startup in Europe
The Netherlands Foreign Investment Agency (NFIA) and its Invest in Holland partner Rotterdam Partners collaborated to assist Phenom in establishing their European headquarters.