Autogrow has ramped up their activity in the Northern Hemisphere by establishing a new Sales Director Europe and U.K. role based in the Netherlands supporting their expanding customer base for new digital farming solutions FarmRoad® and Folium®.
CEO Darryn Keiller says, “this expansion into Europe is counter-intuitive during a pandemic however innovation and crop production doesn’t slow down, and the challenges growers face haven’t disappeared because of COVID-19. In fact, they have been exacerbated by the pandemic. We think now is the perfect time to introduce solutions that will help growers with productivity, gain greater economic benefits and transform the market. Added to which, with cross-border restrictions and travel limitations likely to remain in place in the foreseeable future, establishing a local presence is the right move.”
“The Netherlands has been recognized by the World Economic Forum as a leader in efficient and sustainable agriculture and, after the United States, is the second-largest exporter of agriculture in the world. By establishing a role in the region, we create strong ties with growers and, like our partnerships in the United States, introduce our new digital farming solutions FarmRoad and Folium.”
Autogrow has been working closely over the past few months with customers and distributors in the region including some of the largest tomato producers. They are delighted to be working alongside Van der Voort, a member of the Prominent farming cooperative, who share Autogrow’s focus on sustainable farming practices.
“We have been growing tomatoes for over 50 years and technology has always played a pivotal role in our success. With multiple farms and increasing production, we look for solutions that are leading the AgTech market. The work the Autogrow team are doing with sensor technology and farm management solutions is cutting edge and we are excited to be working together,” says Van der Voort Co-Owner, Joost Van der Voort.
Although Autogrow’s headquarters is based in New Zealand, large geographical distances have never hindered the organization from successfully operating on the global stage. Their endeavours also have the support of the New Zealand Government.
“It’s exciting to see AgTech innovation developed in New Zealand supporting growers here,” says Ariane Gonzalez, New Zealand Trade Commissioner to the Netherlands.
“New Zealand is recognized on the global stage for producing efficient and effective agricultural solutions that work in a range of climates, and this is another great example of that in action,” says Ms Gonzalez.
In addition, Autogrow has assistance from InnovationQuarter, the regional economic development agency for the Province of Zuid-Holland.
“The Netherlands, and Rotterdam – The Hague area specifically, is the worldwide center of horticulture. We are eager to attract and facilitate innovators with exciting solutions as Autogrow. They are a great addition to our region and the sector and support our regional economy. Next to that they benefit and contribute to strengthening our ecosystem of innovative companies in horticulture, impacting the societal challenge for feeding and greening the mega-cities of the future,” explains Chris van Voorden, Head of Internationalization at InnovationQuarter.
Autogrow is currently recruiting for the new role with the expectation to have someone in place over the next few months.