On Tuesday 17 September 2019 a Canadian delegation accompanied his Worship Mayor Jim Watson from Ottawa to visit The Hague Security Delta (HSD). The visit was in context of promoting and continuing the collaboration between both countries, giving businesses the facilities to participate in a Soft landing program. A continuation agreement was signed by Mayor Watson, Chris van Voorden (InnovationQuarter) and Joris den Bruinen (HSD) to strengthen this collaboration for the future. The visit was organised in close cooperation with InnovationQuarter, Invest Ottawa and the Embassy of Canada.
The Canada-Netherlands Cyber and Security Technologies Soft Landing Platform was set up in 2013 by Invest Ottawa, the Dutch Embassy in Ottawa, the Canadian Embassy to the Netherlands InnovationQuarter and HSD. This soft landing program supports businesses from Ottawa to set up office here in the Netherlands and Dutch business to set up office in Ottawa. HSD SME partners interested in exploring the North American market get a unique market introduction for a trail period in Ottawa, Canada’s national hub for the cyber, defence and security sectors with easy access to the full North American market. Canadian SMEs get the opportunity to land in the greater Rotterdam-The Hague area.
By participating in the program, each firm will be provided with access to key resources and support by Invest Ottawa and HSD to build a strong regional network in the markets and make strategic connections. Ultimately, the program is conceived to provide a low risk entry trial to Canadian and Dutch companies entering a new international market, accessing the resources they need to more readily tap into commercial opportunities by connecting with new partners, closing new deals, and possibly setting up a permanent presence in the market.
The programme, included several introductions from the organising partners, a presentation by former soft landing participant Magnet Forensics and an open discussion on further collaboration between Ottawa and the greater Rotterdam-The Hague area. Inspired by Mayor Watson’s visit, the partners are motivated to support more businesses to explore market opportunities across the ocean and participate in one of the soft landing programs.
Interested in doing business in Canada?
There are plenty of opportunities to explore the Canadian market. A soft landing programme offers a unique introduction to HSD’s partner-ecosystems for a trial period in. It provides a low risk entry to companies and entrepreneurs entering a new international market, accessing the resources they need to prepare for tapping into commercial opportunities.
In addition to this soft landing programme to Canada, the Global EPIC Soft Landing Programme provides opportunities to explore various international markets. If you are interested and want to learn more about the soft landing platform in Canada or interested in other countries like the US, Taiwan, Poland and the UK, please do not hesitate to contact us.