An impulse for international interaction
In addition to a number of local executives, the group consisted mostly of directors of foreign-owned companies from the Drecht Cities region and Dutch companies with a large international footprint. The aim was to promote interaction among these companies and to improve contacts with local and regional government.
After short introductions from Drecht Cities, InnovationQuarter and Deal, the CEO of Bolidt, mr. Rientz Willem Bol, gave an insight into the ambitious plans he is carrying out to prepare his company for the future. A four-year transition plan is currently underway and causes an notable cultural change within the company. According to Bol, the company must abandon its’ traditional ways of operating, to stay ahead of global competition. Therefore Bolidt is now focusing on a future in which co-creation, innovation and customer experience are key, with the highlight being the completion of an Experience & Innovation Center in the spring of 2019.
The enthusiasm of mr. Bol inspired and motivated some of the participants to implement his fresh ideas within their own organizations. In addition, relevant business contacts were made during the networking part afterwards.
The international ecosystem in Drecht Cities
The Drecht Cities region is home to around 150 companies that are owned by foreign multinationals. In addition, hundreds of Dutch companies from this region are active in international markets and many SMEs and startups have international ambitions. Drecht Cities, InnovationQuarter and Deal assist regional businesses with their internationalization goals, for example by organizing international trade missions. In addition, InnovationQuarter and Deal actively attract new (foreign) companies to this region in order to draw new investments and create more jobs.